Foglie d’Oro is the first Italian company in the wood flooring industry to use the Blockchain in its production chain.
This form of digital technology can be used to record information securely and transparently, forming a chain of blocks of data that cannot be changed or falsified.
Using the Blockchain, Foglie d’Oro records all of the stages in its production chain in a way that is:
Trust and transparency are core values at Foglie d’Oro, which is underlining its dedication to providing authentic, unmistakable products by introducing technological innovation into its production chain.
The digital flow of data recorded in chronological order in the Blockchain means that the following can be incontrovertibly guaranteed in every stage:
This all means that Foglie d’Oro can offer its customers and partners something truly invaluable: absolute certainty.
One of the distinctive features of Foglie d’Oro products has always been that they are all Made in Italy.
Thanks to the introduction of Blockchain technology, from now on all of our customers and partners can be absolutely certain that all of our floors are 100% Made in Italy. That means that every single thing to do with the processing, manufacturing and composition of our products complies with strict Italian and European environmental, social and safety standards, as unequivocally recorded by the data cryptographically secured in the Blockchain.
As a result, Foglie d’Oro can guarantee the origins of the products that customers buy, so there is no risk of fraud.
As part of its drive to champion authenticity, Foglie d’Oro uses innovative Blockchain technology to ensure that its products are traceable. The use of this technology in the production chain means that every single step is traceable. The associated information provides proof of the authenticity of products and can be freely checked by anyone.
The Blockchain is a public information network that contains legible, unalterable and permanent data. Therefore, it can serve as an effective means of preventing fraud and counterfeiting. Each item produced by Foglie d’Oro is given a unique, one-off code as part of an identification system offering guaranteed authenticity. The introduction of Blockchain technology presents Foglie d’Oro with yet another opportunity to proudly stand out from the crowd thanks to its know-how, by offering proof of the authenticity of its products to the legitimate holders of the rights.
Foglie d’Oro uses the Blockchain to provide irrefutable proof about the sustainability of its production chain. The company has always endeavoured to select first-rate raw materials while taking a totally environmentally friendly approach. Foglie d’Oro floors are made with wood from FSC® certified forests, where the resources are properly, responsibly managed in accordance with felling and natural regeneration plans.
Use of the Blockchain means that the pledges made by Foglie d’Oro on this front are even more transparent and verifiable thanks to the traceability of every stage in the life cycles of floors, from the provenance of the trees to the final geo-location. Buyers of Foglie d’Oro floors can access all of the information attesting the sustainability of the products, as well as healthy conditions and professional ethics throughout the production chain.
Foglie d’Oro has always founded its ethical approach on the importance of transparency. The use of innovative Blockchain technology in the production chain is the natural next step in its efforts on this front. Now anyone who chooses a Foglie d’Oro floor will be able to scan a QR code and access a digital platform where they can see a comprehensive array of accurate, up-to-date and totally reliable information about their product.
The structure on which the Blockchain is based is extremely secure and incorruptible. All information recorded in it is verifiable, thus ensuring that the data it contains is totally transparent. Thanks to this system, consumers will be more aware when they select products. They can make carefully considered decisions, looking beyond the visual appearances of floors.
The Foglie d’Oro project was developed by EZ Lab Blockchain Solutions using the innovative Made in Block solution.
© Foglie d’Oro by Latifoglia S.r.l.
Via Pigna 34 36027 Rosà (VI) – Italy
TEL: +39 0424 560541 | FAX: +39 0424 561340
info@fogliedoro.com
VAT: IT01795060241 | REA 184856 | Business registration: 01795060241
Share capital € 1.920.000,00 i.v.
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